J. R. "Bob" Dobbs is the figurehead of the Church of the SubGenius. His image is derived from a piece of 1950s pop-art. According to SubGenius dogma, "Bob" was a drilling equipment salesman who, in 1953, saw a vision of God (JHVH-1 according to Church scriptures) on a television set he had built himself. The vision inspired him to write the "PreScriptures" (as described in the Book of the SubGenius) and found the Church. The theology holds that "Bob" is the greatest salesman who ever lived, and has cheated death a number of times. He is also revered for his great follies and believed to be a savior of "slack". He was assassinated in San Francisco in 1984, though the Church states that he has come back from the dead several times since then.

The quotation marks in "Bob's" name are always included when spelling his name, according to the Church.